Job Description
Overview
We are seeking a highly skilled and strategic Sr. SEO Specialist to join our growing team. This role is ideal for an experienced SEO professional who excels in both strategy and execution. As a Sr. SEO Specialist, you will guide the development and implementation of SEO strategies on and off-site in alignment with goals meant to increase performance for agreed upon KPIs. This role will be highly collaborative where you will work with cross-functional teams to deliver data-driven campaigns and measurable results.
Key Responsibilities
Strategy:
- Demonstrate a holistic understanding of on-site and off-site SEO strategies.
- Create comprehensive SEO strategies and determine associated activities that are tailored to client objectives
- Conduct competitive analysis to identify opportunities and gaps in search performance.
- Collaborate with clients to establish goals and select clear KPIs for evaluating the success of SEO campaigns
- Routine assessment of new approaches and tactics that could improve efficiency and/or performance of SEO campaigns.
Copy Based SEO
- Perform keyword research based on established goals and target audience.
- Author metadata and maintain Meta Map documents as needed
- Optimize copy for specific keywords in accordance with SEO best practices
- Internal linking with keyword rich anchor text to improve rankings and help search engines understand the website’s content hierarchy.
- Identify opportunities to improve readability of content and outline associated tactics
- Identify content duplication and outline associated remediation
- Identify content bloat, opportunities to consolidate pages, and outline associated tactics
- Create abstract and framework for optimization nurturing assets like blog posts
Content and Outreach:
- Develop content strategies to target specific search intents and demographics.
- Plan and execute link-building campaigns, focusing on high-quality, relevant links.
Technical SEO
- Monitor site health, update associated documentation and work with development to remediate any issues as needed.
- Implement minor site updates that don’t require advanced development knowledge
- Maintain robots.txt and XML sitemap
- Advise on URL structure and ensure URLs are SEO-friendly
- Advise on redirect strategy and map redirects when needed
- Advise on site architecture, ensuring website content is organized logically with clear hierarchy
- Canonicalization strategy and implementation of associated canonical tags meant to indicate the preferred version of a page in cases of duplicate content.
- Ensure sites are secured with SSL certificate and use
- Ensure website is mobile-friendly and responsive
- Structured data markup strategy and authoring of JSON-LD markup
- Optimize crawlability and indexation
- Manage Google Search Console and monitor indexation/core web vitals.
- Support web builds and consolidations when SEO is a major consideration.
Data Analysis & Reporting
- Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, ScreamingFrog etc.
- Analyze performance data, author insights, and create actionable recommendations.
- Lead performance reporting presentations to client stakeholders.
- Diagnose and resolve issues related to clients unique KPIs
- Administer and update reporting dashboards and documents on various platforms like Google Looker Studio.
Collaboration and Teamwork:
- Work closely with web developers, content creators, and paid search specialists and other subject matter experts to align efforts across digital channels.
- Mentor junior team members in SEO best practices and execution.
Tools and Technology:
- Utilize SEO tools like Google Search Console, BrightLocal, SEMrush, or Ahrefs to manage and analyze local SEO campaigns.
- Utilize analytics and reporting tools like Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google Looker Studio.
- Implement tools and processes to manage and scale multi-location SEO strategies effectively.
Experience & Requirements:
- Experience: 4-7 years of experience in SEO with a proven track record of success in managing SEO at scale.
- Technical Skills: Strong understanding of Technical SEO
- Content Expertise: Experience in optimizing content in accordance with SEO best practices and in alignment with specific audience needs.
- Analytical Mindset: Proficiency in tools like Google Analytics, Search Console, and SEO-specific platforms to analyze performance and inform strategy.
- Problem-Solving: Ability to troubleshoot complex SEO issues and provide actionable recommendations.
- Communication: Strong verbal and written communication skills to present strategies and reports to clients and internal teams.
- Project Management: Detail-oriented with the ability to manage multiple projects and deadlines simultaneously.
Job Tags
Local area,