Job Description

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We’re proud to say we’ve been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee.

Position Summary :  

Leaf Home is seeking a data-driven and innovative Strategic Marketing Analyst to join our dynamic marketing team. This role is pivotal in shaping our marketing strategies by providing actionable insights derived from comprehensive market research, consumer behavior analysis, and performance metrics. The ideal candidate will possess a strong analytical background, coupled with a deep understanding of marketing principles, to drive growth and enhance our market presence.

Responsibilities :  

Your passion, curiosity, and results-oriented nature will have plenty of opportunities as you contribute in the following ways:

• Market Research & Analysis:

Conduct thorough market research to identify trends, opportunities, and competitive landscapes. Analyze consumer behaviors and preferences to inform marketing strategies.

• Data Interpretation & Reporting:

Collect and interpret data from various marketing campaigns and initiatives. Develop comprehensive reports and dashboards to communicate findings to stakeholders.

• Strategic Planning:

Collaborate with the Director of Marketing to develop and refine marketing strategies based on data-driven insights. Identify areas for improvement and recommend actionable solutions.

• Performance Monitoring:

Track and assess the effectiveness of marketing campaigns across multiple channels. Measure key performance indicators (KPIs) to evaluate ROI and inform future initiatives.

• Cross-Functional Collaboration:

Work closely with sales, product development, and other departments to ensure alignment of marketing strategies with overall business objectives.

• Tool Utilization:

Leverage analytical tools and software (e.g., Google Analytics, Tableau, Excel) to extract and analyze data. Stay updated with the latest tools and technologies to enhance analytical capabilities.

• Test and Optimize:

Make an impact in improving current channels and new ones by using data driven recommendations. Test and optimize campaigns. Implement marketing tactics that attract high-quality leads.

• Continuous Improvement:

Stay informed about industry trends and best practices to continually refine and enhance your marketing strategies. Provide training and support to team members on analytical methodologies and tools.

Desired Skills & Experience :  

• Bachelor’s degree in marketing, Business, Statistics, or a related field.
• Minimum of 3 years of experience in marketing analysis or a similar role.
• Proficient in data analysis tools and software (e.g., Tableau, Excel, PowerBI).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Experience working with CRM tools and reporting.
• Ability to deep dive and be detail oriented.
• Home improvement industry experience a plus

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com.

Disclaimer

This job description is not meant to be an all-inclusive list of duties, functions, and/or responsibilities of this position. Other related functions and responsibilities may be assigned as required to complete assignments or initiatives. Leaf Home reserves the right to change, add, delete, or modify job functions as necessary based on business necessity. The company or employee has the right to terminate employment at any time for any reason; employment is at will, to the extent of federal, state, or local law. This job description does not promise or guarantee continued employment with Leaf Home.

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