Job Description
Job Type
Full-time
Description
Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.
As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it's a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.
Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.
Summary: This is a unique opportunity to grow a social community for an iconic cat brand. We are seeking a Social Media Manager to play a pivotal role in crafting and executing entertaining, social-first marketing and content that people want to talk about and share.
As a core member of our Brand Marketing team, the Social Media Manager will work closely with Influencers, Creators, Creative and Customer Experience teams, to drive planning, content, copy and community management across all organic social media channels (including Instagram, TikTok, Facebook and LinkedIn).
The ideal candidate is self-motivated, highly creative, lives on the For You Page and loves cats!
What You'll Do: This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.
- Leads the creation and execution of entertaining social-first content that starts meaningful conversations, attracts new followers, builds brand awareness and drives traffic to Whisker.com.
- Owns the social media calendar, navigating between weekly calendar creation and social media campaigns that support broader marketing initiatives.
- Partners and briefs in all content needs with our in-house creative team, creators and freelancers on a monthly and as-needed basis to create content inclusive of graphics, videos and GIFs.
- Appears on camera, in several of our videos.
- Drives and evolves our organic social media strategy across all channels, while incorporating emerging trends, platform evolution and consumer behavior.
- Is the champion of our brand ensuring bios, feeds and the overall social profile best represents our brand.
- Monitors all social media platforms, responding and engaging with mentions and DMs and proactively commenting on other relevant conversations to capture attention and drive engagement.
- Sets and analyzes key performance indicators for community health and social campaigns and identifies learnings and optimizations to improve performance.
- Develops monthly reports measuring performance against targets, including follower growth and engagement, while tracking progress back to yearly goals.
- Partners with performance marketing to align plans for organic and paid social and presents a cohesive brand on all channels.
- Identifies opportunities for experimenting in social to drive growth and engagement across all channels
- Will perform other duties as assigned
What You'll Bring: - BA in Marketing or similar field and/or comparable experience
- Minimum of 3-5 years of social media experience at a major brand or with a creator account
- Deep understanding of social algorithm, trends, and best practices for optimizing content performance, specifically on Instagram and TikTok
- Strong storytelling skills and creativity with the ability to develop visually appealing and engaging content
- Proven track record of creating high-performing social media content and campaigns
- Proficient with social management tools. Experience with Sprout is a plus.
- Experience working with influencers or creators
- Comfortable speaking to camera.
- Passion for social media and mastery of major social media platforms (Instagram, TikTok, Facebook, YouTube)
- General photo and video editing capabilities - you're intimately familiar with in-app creator tools across social platforms and know your way around editing softwares like Adobe Premiere
- Excellent social listening, communication, and writing skills
- Maintains confidentiality of proprietary information
- Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
- High degree of initiative, self-motivation and ability to motivate and partner with others
- Previous, current or future cat owner
- Comfortable with office pets (cats, dogs)
Benefits & Purrks: Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the "why", and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:
- Premium Medical/Dental/Vision insurance
- Paid parental leave
- Whisker Parents Program
- 1 day "pawternity" leave for new pet adoption
- Pet Insurance
- 401K match
- Flexible spending accounts
- Company-paid short-term disability and life insurance
- Employee Assistance Program (EAP)
- Generous paid time off
- 14 Paid Holidays
- Top of the line equipment
- Pet-friendly office
- Whisker products and swag
- Continuing education Support
- On-site gym with Peloton
- Referral program
Statement of Inclusivity: We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
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Job Tags
Holiday work, Full time, Temporary work, Freelance, Flexible hours,