Social Media & Digital Content Specialist (On-site) Job at Lucas Oil Products Inc, Indianapolis, IN

MDBzMi9rRi9pSmJtNHo5OStBd2VoZUlGOUE9PQ==
  • Lucas Oil Products Inc
  • Indianapolis, IN

Job Description

Job Description

Job Description

Job Purpose

The Social Media & Digital Content Specialist plays a key role in driving Lucas Oil Products’ digital presence and brand storytelling across social and digital platforms. This creative, production-minded marketer will develop, produce, and execute compelling content that educates, entertains, and promotes our products and brand across our family of entities. 

This position blends creativity, production, and strategy, bringing ideas to life through photos, videos, graphics, and copy, while also managing paid digital ad campaigns to expand reach and engagement. The role requires exercising discretion and independent judgment in shaping content direction and digital engagement strategies.

Key Responsibilities

Social Media 

  • Develop and execute a comprehensive social media content plan that is aligned with the company’s marketing strategy and objectives.
  • Manage day-to-day publishing, community engagement, and performance tracking across all corporate social platforms, making   independent decisions regarding content scheduling, tone, and engagement approach.
  • Plan and produce creative multimedia content (photo, video, graphics, and copy) for organic and paid use.
  • Maintain a consistent brand voice and visual identity across all digital touchpoints.
  • Stay ahead of emerging trends, platform updates, and new technologies to ensure Lucas Oil remains innovative online.

Digital Advertising & Analytics

  • Plan, launch, and optimize paid digital and social ad campaigns (Facebook/Instagram Ads, YouTube, TikTok, Google, etc.) to support brand awareness, product launches, and promotions.
  • Manage ad targeting and reporting in collaboration with marketing leadership.
  • Analyze performance data and translate insights into actionable recommendations.

Creative Production

  • Conceptualize and produce digital content from start to finish—including video shoots, photography, editing, and copywriting.
  • Exercise discretion in selecting creative themes, messaging, and audience targeting strategies to effectively position the brand online.
  • Partner with internal creative teams, agencies, and external partners to develop assets for digital and social use.
  • Ensure all creative adheres to brand standards and contributes to an engaging user experience.

Collaboration & Brand Engagement

  • Work closely with ambassadors, event partners, and sponsorship representatives to highlight key partnerships and events.
  • Collaborate with internal marketing team to develop campaigns and creative assets that support broader marketing initiatives.
  • Support live marketing events and activations through social coverage, content capture, and real-time engagement.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer
  • Travel 50% 

Required Skills:

  • Proven experience creating and managing paid digital ad campaigns (Meta Ads, Google Ads, etc.).
  • Strong creative eye and experience producing photo and video content (basic editing skills a plus).
  • Proven success and passion in capturing and sharing quality social and digital content in real time
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.) and other editing platforms (Capcut, Canva,   etc.)
  • Excellent written and verbal communication skills, with a knack for storytelling.
  • Analytical mindset with the ability to interpret data and optimize content accordingly.
  • Highly organized, detail-oriented, and capable of managing multiple projects at once.
  • Positive, team-oriented attitude.
  • Experience in online marketing, advertising and public relations 
  • Good communication and creative writing skills 
  • Must be able to multitask and meet targets
  • Must have good networking skills
  • Primarily office-based in Indianapolis, with travel to events, races, and shoots
  • Ability to lift and carry production equipment as needed.
  • Demonstrated ability to work independently with minimal supervision.

Education/Licenses/Experience Required:

  • Bachelor’s degree in Marketing, PR, Communications or related field of study preferred. 
  • Minimum of 3 years relevant experience 

PI307b2d369492-25405-38952809

Job Tags

Work at office,

Similar Jobs

Mestek Machinery

Mechanical Design Engineer Job at Mestek Machinery

 ...Responsible for performing routine engineering work and for occasionally handling minor...  ...Additionally, this role will require sourcing mechanical components, submitting RFQs to vendors,...  ...development of engineering plans and designs in a particular field for a specific... 

AtWork - Corpus Christi

Accountant - Part-time Job at AtWork - Corpus Christi

 ...We are currently recruiting for an part-time Accountant for a beautiful office downtown overlooking the water. This Staff Accountant will provide accounting services for several offices. Previous experience in processing payroll, accounts payable, accounts receivable,... 

Elite Recruiting & Consulting Services

Quality Control Manager (QCM), Federal Construction Job at Elite Recruiting & Consulting Services

 ...Description Job Description Quality Control Manager (QCM), Federal Construction Location & Employment Type Columbus, GA...  ...Key Responsibilities Develop, implement, and manage the Contractor Quality Control (CQC) Plan in accordance with USACE and DoD requirements... 

MKH Search

Project Manager Job at MKH Search

 ...Client We're working with a market leader in K-12/Municipal projects within the DMV looking for qualified PM's and SPMs within the sector...  ...roles. This growing meritocratic GC is looking for project managers producing work to the highest standards interested in an... 

FIFA World Cup 2026 - Canada, Mexico and the United States

Director, Host City, FIFA World Cup 2026 - Houston, TX Job at FIFA World Cup 2026 - Canada, Mexico and the United States

 ...Director, Host City, FIFA World Cup 2026 - Houston, TX Join to apply for the Director...  ..., facilitating, arbitrating and management role and is responsible together with the...  ...and etc. Ensure the Host City delivers facilities, key sites and services on time, at a world...