Marketing Consultant Job at AG Consulting Partners, Lancaster, PA

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  • AG Consulting Partners
  • Lancaster, PA

Job Description

Marketing Consultant Opportunity

We're excited to welcome new team members and are only considering candidates based in Washington State and Texas for this engagement. If you are not currently located in one of these states, you will not be considered. We're building a consultant roster to support both current and upcoming client projects and are looking for individuals with expertise in areas such as content creation, digital marketing, product marketing, channel marketing, marketing communications, copywriting/editing, email marketing, and more.

Work Location Flexibility: Currently, this role provides the option for remote work; however, flexibility from our consultants is crucial for both our team and clients. Our project activities are dictated by client requirements, which, at times, might necessitate in-person collaboration. Should a client's onsite or return-to-office policy evolve, consultants must comply with those expectations. We strive to offer as much advance notice and assistance as possible in such circumstances that arise.

As a Marketing Consultant for AG Consulting Partners, a typical day might include the following:

  • Developing and executing go-to-market strategies for product launches and campaigns.
  • Managing integrated marketing campaigns across digital, social, email, and paid media channels.
  • Leading cross-functional marketing initiatives with product marketing, sales, and engineering teams.
  • Establishing marketing processes to streamline campaign execution and improve efficiency.
  • Conducting market research to identify audience insights, competitive positioning, and industry trends.
  • Monitoring customer engagement metrics and marketing performance to optimize strategies.
  • Crafting compelling messaging and value propositions tailored to target audiences.
  • Overseeing content marketing efforts, including blogs, case studies, whitepapers, and video scripts.
  • Executing email marketing campaigns with audience segmentation, A/B testing, and automation.
  • Optimizing digital advertising campaigns across search, display, and paid social platforms.
  • Maintaining strong stakeholder communication to align marketing efforts with business goals.
  • Preparing marketing reports and dashboards to showcase campaign effectiveness and ROI.
  • Leading demand generation and lead nurturing initiatives to drive conversions.
  • Developing customer journey strategies to enhance engagement and retention

This job is for you if:

  • You excel in collaboration. You thrive in team settings, effectively engaging with diverse groups to achieve common goals.
  • You are adaptable and resilient. You embrace change, maintain composure under pressure, and navigate ambiguity with confidence.
  • You possess strong problem-solving skills. You approach challenges analytically and creatively, persisting until you find effective solutions.
  • You have a keen attention to detail. You ensure accuracy and consistency in your work, understanding that precision is crucial in marketing initiatives.
  • You are an effective communicator. You convey ideas clearly and persuasively, both in writing and verbally, facilitating understanding and collaboration.
  • You demonstrate leadership and influence. You can guide teams and stakeholders towards shared objectives, even without formal authority.
  • You are customer-focused. You prioritize client needs and experiences, striving to deliver exceptional service and value.
  • You are committed to continuous learning. You proactively seek opportunities to expand your knowledge and skills, staying abreast of industry trends and best practices.

Job Tags

Work at office, Remote work,

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