Job Description

At Henkel, youll be part of an organization thats shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, all, Loctite, Snuggle, and Schwarzkopf and our cuttingedge technologies, youll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What youll do

• The Director, Social Digital Content & Creator Strategy is a dynamic, platformnative leader responsible for shaping and scaling MSDSs social entertainment and creator ecosystem. This role oversees all social and creator activity across the MSDS portfolio driving innovation, community, and contenttocommerce acceleration. Operating at the intersection of brand, digital commerce, and culture, this leader ensures that every social touchpoint connects emotional storytelling with measurable business outcomes. The role demands both strategic vision and deep handson understanding of platforms, creators, and digital communities. This Director partners closely with the Directors of Brand, Creative, Digital Commerce, and Education to ensure social strategy is fully integrated across campaigns, content, and commerce positioning MSDS as the most socially relevant, creatorempowered professional beauty portfolio in the industry.

Key Responsibilities

• Social & Creator Strategy Leadership
• Build and lead MSDSs unified social & creator strategy across all brands
• Translate cultural trends, platform innovation, and creator insights into actionable strategies that build community, inspire creators, and drive engagement and conversion
• Partner with Brand Directors and the VP Marketing to ensure social strategy aligns with brand positioning, launch plans, and creative priorities
• Develop annual channel roadmaps for TikTok, Meta, YouTube, and emerging platforms defining purpose, voice, and performance metrics per channel
• Lead a team of Senior Managers by platform specialty (TikTok Entertainment, Meta Community, YouTube Education), each managing their own Social Content Managers
• Foster a creative culture of speed, experimentation, and excellence empowering the team to ideate, produce, and publish with agility and impact
• Ensure each platform strategy maximizes relevance, creator resonance, and datadriven optimization
• Architect and scale MSDSs creator network across micro, nano, and proinfluencers fueling advocacy and UGC at scale
• Oversee influencer partnerships, paid collaborations, and content cocreation initiatives across all brands
• Build relationships with creators, agencies, and platform partners to cocreate standout moments and measurable brand impact
• Define creative standards and storytelling principles for shortform content

Qualities and Experience

• 1012 years of experience in content creation and creator management within beauty, fashion, or relatable industries
• Deep understanding of TikTok, Meta, YouTube, and emerging platforms, including algorithmic dynamics, creator monetization, and community building
• Expertise in translating social trends and data insights into creative and commercial strategies
• Strong leadership and communication skills with the ability to influence crossfunctionally and inspire large creative teams
• Entrepreneurial, innovative, and deeply connected to digital culture

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• WorkLife Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

Salary : $135,000.00 - $165,000.00. This range is the anticipated range for the position; variation may apply.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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