Job Description
The Digital Marketing Director plays a pivotal role in driving Phoenix Mecano’s growth through the expansion and optimization of its digital presence. This position blends strategic digital marketing strategy with strong distribution presence to strengthen partner performance, enhance market visibility, and accelerate revenue generation.
Acting as a connector between Sales and Business Development, this role not only guides the company’s digital and B2B marketing strategy but also grows digital presence through distribution growth and collaboration. This position ensures that internal capabilities and product portfolio is strategically positioned the company’s website and other digital spaces to optimize lead and opportunity conversion.
Essential FunctionsMarketing Strategy
Lead the direction and ongoing improvement of the company website, including structure, content, and conversion optimization strategies.
Collaborate with digital partners and internal resources to manage SEO, analytics, and B2B lead-generation performance.
Identify new digital marketing opportunities that align with the company’s distributor/sales goals.
Serve as a strategic bridge between internal marketing priorities and channel-driven marketing initiatives.
Partner Enablement & Marketing Collaboration
Work closely with a marketing execution team to develop impactful content, campaigns, and tools for distributors.
Coordinate co-marketing efforts such as joint campaigns, trade show participation, and digital promotions.
Track campaign results and share insights with both distributors and internal leadership.
Analytics, Reporting & Systems IntegrationUse CRM systems to manage distributor relationships, pipeline tracking, and partner performance.
Leverage analytics and marketing dashboards to evaluate campaign ROI and sales funnel efficiency.
Partner with marketing and IT teams to improve data visibility, lead flow, and reporting across systems.
Distribution Sales & DevelopmentIdentify, recruit, and onboard new distributors, resellers, and distribution/channel partners in alignment with growth goals.
Maintain and strengthen relationships with existing distributors through structured communication, joint planning, and programmatic support.
Support distributors with up-to-date training, sales tools, and marketing materials to enhance success.
Generous Benefits
· Time Off : 9 paid company holidays, 17 days of Paid time off accrued annually, up to 40 hours of paid sick leave each year.
· Comprehensive Benefits : Cigna medical, dental, and vision plans for you and your family.
· Retirement Savings: 401(k) plan with up to 4% company match.
· Health and Financial Wellness : H.S.A, F.S.A, Short-term disability, Long term disability, gym discounts and financial planning/preparation guidance from trusted advisors
· Norton Lifelock: free employee or family coverage
· Life and AD&D Coverage: Free Life Insurance/AD&D for Employees plus additional voluntary life and accidental death & dismemberment insurance for you and your family.
· Employee Assistance Program: Access to free behavioral health services, including counseling and other resources.
· Growth Opportunities: Ongoing training and tuition assistance to help you advance your career.
Skills Required
Proven experience in B2B digital marketing and/or distribution strategy.
Strong understanding of industrial, manufacturing, or technical product sales ecosystems.
Working knowledge of digital marketing principles, SEO, and website optimization.
Ability to collaborate with digital teams and translate marketing insights into sales opportunities.
Excellent relationship-building and communication skills with cross-functional teams and external partners.
Proficiency with CRM and marketing automation platforms.
Strong analytical mindset, capable of interpreting data to drive decisions.
Effective project management and multitasking abilities.
Education & Experience
Bachelor’s degree in Business, Marketing, or a related field.
8-10 years of experience in B2B marketing and/or digital distribution sales.
Physical Requirements
Must be able to sit/stand for extended periods of time at a desk.
Occasional travel to distributor locations, trade shows, or related partner meetings as needed.
Compensation details: 110000-130000 Yearly Salary
PI7e781ee4e33c-25405-38987000
...and dock repairs, including general building, electrical, and plumbing maintenance. Forklift O perator-in-training- Complete marina forklift operator training to become certified in the safe operation of forklifts for vessel storage, movement, and staging....
...Now! Your Opportunity Hourly Rate: $16.00 The Herdsperson assists other Herd Technicians in routine animal care and general farm tasks to ensure the welfare/well-being of the animals. Tasks include farm sanitation, animal removal, and animal movement. Employee...
...over 4000 current travel RN contracts open at any given time. \n\n Genie provides travel RNs flexibility, support, top pay scale, housing and the #1 rated, multi-state health insurance coverage. \n\n Genie Healthcare carries with it a commitment to providing a...
...Description As part of the Medical and Scientific Affairs group, an integral delivery unit within the Global Clinical Affairs organization, the Sr. Clinical Data Manager is accountable for driving timely and high-quality data management deliverables supporting the Olympus...
...A leading space exploration learning center in Houston seeks a full-time Experience Graphic Designer to create high-quality print and digital graphics for exhibitions. The role demands strong proficiency in Adobe Creative Suite, collaboration with partners, and management...