Overview of the Company
United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year.
UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:
Summary
United Wheels is seeking a Digital Copywriter to join our fast-paced, collaborative marketing and DTC (Direct-to-Consumer) team. This role is essential to shaping the voice of our brands and enhancing user experience through thoughtful, persuasive, and data-driven content. The ideal candidate is equal parts strategic thinker and passionate storyteller—someone who understands the power of words to engage, inform, and drive action.
You will be responsible for writing, editing, and optimizing high-quality copy across digital touchpoints—including websites, product pages, email marketing, blogs, and landing pages. You’ll also play a key role in upholding brand voice, providing editorial direction, and ensuring consistency across all consumer-facing messaging.
This is a highly cross-functional position that will collaborate with the DTC, Brand Marketing, eCommerce, Web Development, and external creative partners to deliver compelling, conversion-oriented content that supports business goals.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Education and/or Experience
Competencies
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Mathematical Skills
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
Microsoft Office
Certificates, Licenses, Registrations
None required
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds.
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