Job Description
About TopFoxx:
TopFoxx is a fast-growing, women-owned e-commerce brand redefining the sunglasses industry through innovation-first, fashion-forward designs. From foldable and floating sunglasses to sustainable frames and tangle-free aviators, we blend style with functionality for bold, modern women. With a global audience and an engaged community of influencers and customers, we are looking for a highly creative and strategic Creative Coordinator to lead our visual storytelling, product ideation, and brand innovation across all platforms.
Role Overview:
The Creative Director will be the visionary force behind our content, product aesthetics, and brand strategy. This person must be deeply attuned to social trends, capable of overseeing and producing compelling content for TikTok, Instagram, and other channels, while also guiding product research and design with a sharp eye for what sells in today’s e-commerce landscape.
This is not a role for someone who needs constant direction. We’re looking for someone with an entrepreneurial spirit—someone who treats this brand like their own, thrives in a fast-paced environment, and is hungry to learn and grow. You’ll receive guidance from our CEO, but you are expected to take initiative, make decisions, and bring bold, creative ideas to life.
Key Responsibilities:
Creative Strategy & Leadership
Own and evolve the brand’s visual identity across all platforms and campaigns
Lead ideation and execution of high-performing content strategies for TikTok, Instagram, and email marketing
Analyze performance of creative content and adjust strategies based on metrics and trends
Content Creation & Social Media
Concept, produce, and edit short-form videos and visual assets for social media
Collaborate closely with the Social Media Manager and Influencer team to develop cohesive content plans
Be hands-on in shoots and content creation, both in-studio and on-location
Product Research & Design
Conduct trend research across fashion, tech, and lifestyle to inform product development
Lead the creative process for new product launches, from concept sketches to working with vendors on production-ready specs
Collaborate with our product and marketing teams to ensure product design aligns with customer needs and brand identity
Cross-Functional Collaboration
Partner with the marketing, influencer, and paid media teams to align creative with conversion goals
Provide strategic creative direction for campaigns, photoshoots, and product drops
Ensure all content and design is optimized for e-commerce performance and brand growth
Requirements:
2+ years of experience in a creative or marketing leadership role, preferably in DTC e-commerce or fashion/beauty (preferred, not required)
Strong portfolio showcasing social content, video direction, product design, and brand campaigns
Proficient in Adobe Creative Suite, Canva, and video editing software (e.g., CapCut, Premiere, Final Cut)
In-depth knowledge of TikTok, Instagram, and current e-commerce trends
Exceptional storytelling and visual design skills with a growth mindset
Entrepreneurial, resourceful, and self-motivated - you seek solutions, not just direction
Ability to travel to our Brooklyn office 2-3 times per week and attend occasional offsite shoots
What We Offer:
A collaborative, high-growth startup culture where your creativity directly impacts the brand
Close collaboration with the CEO and marketing leadership to rapidly grow your skills and experience
Work-from-home flexibility outside of required office days
Performance bonuses and long-term career growth opportunities
Free sunglasses + employee discount
To Apply:
Submit your resume, a link to your portfolio (including social content or product designs), and a short paragraph about why you’d be a great fit for TopFoxx’s creative future.
TopFoxx is a fast-paced, women-owned fashion startup disrupting the sunglasses industry with innovation-first designs and bold, unapologetic branding. We're not just selling sunglasses - we’re selling a lifestyle for ambitious, modern women who want fashion with function. Since 2016, we've scaled from a scrappy startup to a globally recognized e-commerce brand with hundreds of thousands of loyal customers and a community of influencers and collaborators across every platform.
TopFoxx is a fast-paced, women-owned fashion startup disrupting the sunglasses industry with innovation-first designs and bold, unapologetic branding. We're not just selling sunglasses - we’re selling a lifestyle for ambitious, modern women who want fashion with function. Since 2016, we've scaled from a scrappy startup to a globally recognized e-commerce brand with hundreds of thousands of loyal customers and a community of influencers and collaborators across every platform.
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